Enhancing the social business experience for financial advisors at Wedbush Securities
February 26, 2014
Last week we proudly announced our partnership with Wedbush Securities, one of the nation’s leading financial services providers. Through this new partnership, financial representatives across Wedbush will be able to engage on social media efficiently and compliantly using the Hearsay Social platform.
Wedbush is no stranger to social media. The company first launched its social media program in early 2012, and this month was named one of the top 10 “most influential brokerages in social media,” according to a survey conducted by WealthManagement.com and REP. Partnering with Hearsay Social allows Wedbush to streamline its firm-wide social media program so everyone from corporate marketing to compliance to the field can contribute to the company’s social business success.
In the field, Wedbush financial advisors, research analysts, investment bankers, and equity traders can now easily publish and schedule content to their social media pages while also tracking social signals, such as when someone in their network has a baby, gets married, purchases a home, or gets a new job. From the same platform, corporate marketing and compliance teams can monitor and support colleagues to make sure their social media engagements drive business.
Natalie Taylor-Grasso, Vice President and Head of Marketing at Wedbush, had this to say about the new partnership:
“Social media is a critical component of our communications strategy. We attribute our success to encouraging Colleagues to share their ‘unique voice’ in social dialogues, while supporting them with the tools and information they need to effectively engage. Hearsay Social’s technology provides our team with a compliant solution that offers a more streamlined and productive user experience. I am thrilled about this partnership and look forward to leveraging the platform as we continue to expand our digital footprint.”
We’re excited to work with Wedbush to help them grow business on social media! To learn more about today’s announcement and how we help financial advisors, see these resources: