Once again, we’re proud to be in Florida for LIMRA’s annual Distribution Conference, where our CEO Clara Shih will be sharing the stage with Mark Hug (EVP, Product and Marketing, Individual Life Insurance, Prudential), Patrick T. Leary (MBA, Assistant Vice President, Distribution Research, LIMRA), business experts Daniel Pink and Ryan Estis, and many other industry leaders.
On Friday, Clara will be joined by business leaders from Pacific Life, Thrivent Financial, and New York Life to discuss how social media affects the future of agency distribution. Most executives recognize that the financial industry is in flux, so we are likewise seeing a challenge to the traditional distribution models. Driving agent success through social business will be essential to compete in today’s market. (See full session details below.)
Tonight and for the rest of the week, conference attendees will also hear executives from Prudential, Sun Life, and Thrivent Financial discuss how to adapt field reps to the new age of marketing and sales. It’s sure to be a very informative week!
Social Media and the Future of Agency Distribution
WHEN: 9:30 am on Friday, February 21
WHO: Clara Shih (CEO of Hearsay Social and Board Director, Starbucks Corporation) will be joined by Greg Bailey (VP, Marketing, Pacific Life Insurance Company), Knut A. Olson (CLU, FIC, Chief Distribution Officer, Thrivent Financial), and Maurice B. Springer (CLF, CVP Manage Development, New York Life Insurance Company).
WHAT: The financial industry is in the midst of seismic change. Shifting customer demographics and buyer expectations, paired with an aging advisor population and the unprecedented pace of technological change, are challenging the effectiveness of traditional distribution models. The solution, however, isn’t to bet everything on direct channels. Rather, the agency distribution leaders of today and tomorrow must empower their field organizations with the latest social media, digital, and mobile technologies to stay relevant, stay competitive, and appeal to younger generations of advisors and customers alike. Silicon Valley innovation leader Clara Shih will share her insights on how social business is transforming how agents sell. Distribution leaders from two leading firms will join Ms. Shih to discuss how they are driving these programs at their respective organizations and the key role that field management must play to ensure the success of Agent Social Business initiatives.
See you there, or check back on our blog to see live notes and tweets from the event at #distconf!
Also, read our updates from the 2013 LIMRA Distribution Conference.