AXA and Hearsay Social share international plans at LeWeb
December 30, 2013
As we wrote in our last blog post recapping the LeWeb conference in Paris, the next 10 years of social business will be bigger, smarter, more mobile, and–according to both Hearsay Social and AXA, a global leader in financial services–more international.
In an interview with LeWeb founder Loic Le Meur (@loic), who asked about our recent $30 million round of funding, Hearsay Social CEO Clara Shih (@clarashih) explained that growing outside North America is a majority priority for the next few years: “Hearsay Social has very big ambitions and a significant focus for us is around international expansion,” Clara shared with the audience.
This global theme was echoed by AXA’s Chief Marketing & Distribution Officer Frédéric Tardy, who announced a global partnership with Hearsay Social while on stage at LeWeb:
“For distribution we have a lot of agents and advisors at a global level. We signed an agreement with Hearsay Social that allows advisors to use social networks in an authentic way. Through social we have seen significantly more business in the U.S.–my goal is to contribute to transform the company globally.”
Frédéric’s global vision focused on a number of key areas, from joining the new digital frontier to renewing old-fashioned business sense:
“The future belongs to traditional companies that know how to transition to digital. The key point for us at AXA is trust. Trust is the new currency. Over the next ten years we will be successful if we use our traditional expertise, continue to build the trust of our customers, and embrace the new opportunity with digital.”
If you missed Fred’s conversation with Marion Moreau (Editor in Chief, FrenchWeb) at LeWeb, watch below: