LIMRA kicked off its annual Social Media Conference for Financial Services in Boston yesterday, and, as LIMRA’s Elite Strategic Partner for social media, Hearsay Social was there in full force to share insights and stories with customers and partners.
Today and tomorrow, we’ll be leading two sessions at the event:
Today at 4:30 PM in the Duxbury Room, Gary Liu and Meagan Herfkens will be discussing “The Path from Social Media Compliance to ROI.” Join us to learn all about how you go from preventing risks to reaping the rewards of social selling.
Tomorrow at 9:45 AM, our CEO Clara Shih will present a keynote session on “Four Timeless Business Lessons Revived in the Social Media Era.” Come learn how the value of advisor relationships hasn’t changed, but how the way they connect with customers has changed.
The very first session of the conference, led by John Ploumitsakos (Director of Online Sales, Twitter, @johnp) and Dipayan Gupta (Director of Social Media Marketing, New York Life Insurance Company, @Piron), largely focused on the opportunities for financial services marketers on Twitter, which now boasts over 200 million monthly active users. People are generating so much content on the microblogging social network that Twitter says it processes one billion tweets every 2.5 days. That’s incredible!
So how can financial marketers and advisors take advantage of that?
“Plan for everyday moments” was John’s primary advice. While it’s great to participate in big events like the Olympics and the Super Bowl, you can also make an impact just by engaging with your audience on everyday topics, like exercise and sleep. Every interaction pays off, especially when you respond directly to your customers. A recent Nielsen study confirmed a 30% lift in brand favorability when brands engaged with tweets. Not only that, but purchase volume also grew by more than 50%.
Dipayan added to John’s comments by highlighting New York Life’s slogan, “Keep Good Going,” which calls attention to positive, real life moments. These everyday moments often spark conversations with your target audience–use that as an opportunity to provide tips, tools, and further reading around whatever interests them. By building your credibility, you strengthen your social media presence and ultimately increase your potential to drive successful social sales.
To learn more, drop by the Hearsay Social booth and say hello! We always love meeting new faces.
— Gary Liu (@garycliu) August 22, 2013
— Michael Lock (@michaelhlock) August 22, 2013
— Clara Shih (@clarashih) August 22, 2013
— LIMRA (@LIMRA) August 22, 2013