A diversified holding company providing financial services to individuals, corporations and municipalities, Raymond James will now be able to build customer relationships and grow business on social media through the use of Hearsay Social.
Raymond James CMO Mike White discusses the news:
“Social media engagement is becoming critical to helping advisors manage and build their brands and support their client and prospective client communications. We are pleased to be able to offer our advisors more capabilities, greater flexibility and enhanced technology through the Hearsay Social platform. Advisors who incorporate social communication strategies into their broader marketing and communications efforts can improve their ability to support deepening client relationships and add new ones.
“Hearsay Social’s platform not only helps keep them compliant, but will help advisors take advantage of many of the communication and relationship-building features that are unique to social media platforms. The ability to utilize this platform on mobile devices and non-work computers is an additional benefit.”
Tens of thousands of relationship managers already use Hearsay Social every day to listen and respond to what their customers and prospects are saying on social networks. We look forward to working with Raymond James to help their advisors do the same.
Advisors will be able to take advantage of the full set of features offered by Hearsay Social, including Social Signals, which identifies when clients share important stories on social networks (such as retirement or marriage). These signals will allow Raymond James advisors to reach out to their clients and prospects with warm, targeted, and timely outreach.
— Raymond James Ltd. (@RaymondJamesCDN) July 18, 2013
— Pat Allen (@RockTheBoatMKTG) July 18, 2013
— Will Alden (@williamalden) July 18, 2013
Hear That? It’s Your Financial Adviser Tweeting. http://t.co/KY0yRrZeMQ
— DealBook (@dealbook) July 17, 2013