Reestablishing trust via social media: Hearsay Social keynote panel at LinkedIn's Global Financial Services Summit
The Hearsay Social team was delighted to join LinkedIn and executives from across the financial industry in New York last week to discuss how marketing and sales strategies are evolving due to the seismic shift in online behavior from social media.
The impressive lineup of industry experts discussed everything from the state of the economy to the future of regulation and compliance on social media to an audience of 300 senior marketing and business leaders from around the globe.
Our CEO Clara Shih, who blogs regularly about social enterprise topics on LinkedIn, spoke on a fascinating keynote panel alongside Sallie Krawcheck (@SallieKrawcheck), Past President of Merrill Lynch and Herb Greenberg (@herbgreenberg) of CNBC. In their discussion, moderated by Dan Roth (@danroth), Executive Editor at LinkedIn, they discussed the impact social content on LinkedIn has had on them and their businesses. With some examples from some of the financial services firms Hearsay Social works with, Clara highlighted how social content can help financial advisors become experts in their field. Here is the video recording:
Earlier in the day, Jill Schlesinger (@jillonmoney), Senior Business Analyst at CBS News, gave a talk on the state of the economy, and encouraged organizations to speak to consumers in ‘their’ language: “If you can’t figure out a way to communicate with people in a way that they can take that information in, its useless.” She also highlighted the importance of regulation to consumer protection:
"We don't want to discourage innovation, but we need to recognize the need for regulation" @jillonmoney #inFC13
— Hearsay Systems (@HearsaySystems) May 2, 2013
Eileen Loustau, Global Director of Social Media at Blackrock/iShares, highlighted how social media can help organizations ‘humanize’ themselves. Saying, on social media, “try to be a person, not a company.”
Great advice…RT @HearsaySocial: Lessons learned from @iSharesETFs: try to be a person, not a company #inFC13
— Renée Fishman (@reneefishman) May 2, 2013
A recurring theme throughout the day was how pervasive social media has become across financial services firms. Already, 1 out of every 3 professionals on the planet is on LinkedIn, according to David Hahn, Vice President of Product at LinkedIn. And those numbers are only growing.
1 out of every 3 of the world's professionals is on LinkedIn and it continues growing @AdsOnLinkedin #inFC13 pic.twitter.com/8tvmTgJkWR
— Hearsay Systems (@HearsaySystems) May 2, 2013
@HearsaySocial – Great conference yesterday! Thanks for the RTs! #inFC13
— iShares (@iShares) May 3, 2013
Like: “It's easy to hate an institution. It's hard to hate a person. @clarashih #infc13”
— drs. Estelle Metayer (@Competia) May 3, 2013
Great meeting Clara Shih and team at the Linkedin conference today. #inFC13 #ChameleonConsul pic.twitter.com/0MA5yZ3tUm
— Cathy C. Smith (@CathyCSmith) May 3, 2013
@clarashih + the @HearsaySocial team linkedin #inFC13 @ Time Warner http://t.co/uHWUA6YQyl
— Aparna Mukherjee (@aparnamuk) May 2, 2013
Women rockstars at #inFC13 @SallieKrawcheck @jillonmoney @clarashih. Fierce,authentic, outspoken and smart as hell!!
— Cathy Curtis (@cathycurtis) May 2, 2013
'As mrketers you should arm your salesforce with approved compelling content for them to distribute via their network' @clarashih #infc13
— Elizabeth Towler (@LizTowler) May 2, 2013
Paraphrasing a great quote from @clarashih "Today's rep has to be a trusted advisor and not just transactional" #inFC13
— Matthew Breinich (@Cen3fugal) May 2, 2013
Social networks that engage people are different from social channels that distribute content like YouTube. Clara Shih #inFC13
— Cathy C. Smith (@CathyCSmith) May 2, 2013
There's a difference between social networking sites and social media. @clarashih #infc13
— LinkedIn Marketing (@LinkedInMktg) May 2, 2013
"This decade of #technology is about enhancing human beings. Web 1.0 was about replacing them." @clarashih #infc13 pic.twitter.com/Y3z9fcHttx
— Neil DiCicco (@neildicicco) May 2, 2013
Empower each employee to have an authentic voice while following compliance guidelines. @clarashih #inFC13
— LinkedIn Marketing (@LinkedInMktg) May 2, 2013
Great advice…RT @HearsaySocial: Lessons learned from @iSharesETFs: try to be a person, not a company #inFC13
— Renée Fishman (@reneefishman) May 2, 2013
See more from the event: