Skip to content

Hearsay Social customer success story: Thrivent Financial

Thrivent thumbWhen Thrivent Financial first got started on social media, the project was incredibly manual and time-consuming. Hours and hours spent snapping screenshots for compliance review left their social supervisory media team feeling drained and inefficient.
Realizing they needed a way to automate social media supervision for all their financial representatives, Thrivent started searching for social media management software that would not only ensure compliance coverage, but that would also be a valuable marketing tool for the entire organization. With a waitlist of field representatives asking for the green light to get on social, Thrivent wanted to do right by them.
After carrying out an exhaustive discovery, RFP, and proof of concept selection process, Thrivent selected Hearsay Social for both the sophistication of our technology as well as our team’s social media savvy.  Their vigorous selection process analyzed our ability to serve the needs across several different departments, from field representatives, to creative services, to principal reviewers, to recruiters.  Each of these teams weighed in throughout the process, ultimately deciding on the whole that Hearsay Social was the best choice.
Now, Hearsay Social has become Thrivent’s “one stop shop” for their social media program.  It has reduced content delivery time to field representatives by 75% and streamlined compliance supervision time (no more painful screenshots!).  Today, hundreds of financial representatives at Thrivent use Hearsay Social to power their social media pages with engaging daily content and complete compliance peace of mind. In the next year, more than a thousand representatives will come on board.
Hearsay Social is proud of and grateful for our partnership with Thrivent Financial.  Building a viable and successful social media program, within the bounds of the financial services industry, is no small task. Together, Thrivent Financial and Hearsay Social have put one in place that sets new industry standards, and we couldn’t be more excited to share this customer interview with Thrivent Financial explaining how we did it:

To learn more about how Thrivent finds success on social media, please read this analyst case study entitled How to achieve social media ROI in financial services.

Kate Kittredge

Visit the Resource Center

Download White Paper, Infographics, Industry Reports and More…

Visit Resources