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Say goodbye to corporate marketing as you know it

Note: You only have until the end of the month to influence the final sessions for SXSW 2013. Head over to the PanelPicker now and vote for Hearsay Social’s proposed session, “Say Goodbye to Corporate Marketing as You Know It.” Thank you!

In any other industry, you may not be planning as far ahead as March 2013. But for the tech industry, many of us already have our sights set on SXSW Interactive, one of the more well-known conferences focused exclusively on emerging technologies.
This past March, we helped kick off the conference with other social business luminaries at the Social Business Summit, hosted by Dachis Group. Hearsay Social CEO Clara Shih’s presentation (which you can watch here) was all about the value of social media for the enterprise, specifically as it pertains to rollout of social media programs at the local level.
Next year, we want to carry the social business conversation even further. In other words, say goodbye to corporate marketing as you know it:
Traditionally, marketing has been about defining a brand’s key messages and finding clever and interesting ways to broadcast them. But it’s no longer enough to connect eyeballs to ads; today’s marketers must connect people to people. That means going social and saying goodbye to the traditional approach. Marketers must go beyond their internal team of specialists and realize that, in the social world, everyone from the CEO to the local employee is a marketer. That shift in thinking opens up unprecedented opportunities while creating new challenges, because it’s hard to control brand messaging with so many extra voices.
If that sounds interesting to you, then head over to the SXSW PanelPicker and thumbs up our proposed session for SXSW 2013. In the session, Clara will share concrete success stories from our customers and other social businesses, along with valuable tales of what not to do.
Let’s work together to bring this session to SXSW and accelerate the era of true social business. Voting ends at the end of this week, so don’t delay: vote now!
And if you want to get a better sense of what our presentation will be about, watch this teaser video from the perspective of Ryon Harms, social media director at Farmers Insurance, one of Hearsay Social’s first customers.

Farmers Insurance Group: Journey to Social Media ROI, presented by Ryon Harms from SocialMedia.org on Vimeo.

Ronny Kerr

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