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Hearsay Social speaks on keynote panel at LinkedIn Financial Services Marketing Summit #INFinServ

The statistics don’t lie. LinkedIn, the world’s largest professional social network with over 150 million members, is increasingly becoming one of the most important platforms for financial advisors and representatives who want to engage with their customers and prospects on social media.
Integrated with LinkedIn and the other popular social networks, Hearsay Social already provides a complete compliance and marketing solution for enterprise organizations like Northwestern Mutual, Thrivent Financial, and Farmers Insurance Group.
As a thought leader for social media in the financial services industry, Hearsay Social CEO Clara Shih spoke on a panel this morning at the first-ever LinkedIn Financial Services Summit in New York City. Clara joined other industry leaders including Kara Segreto (CMO, Prudential Retirement), Audrey Hendley (GM, New Customer Acquisition, American Express), Frank Eliason (SVP, Social Media, Citi), and Sean Belka (SVP, Fidelity Center for Applied Technology, Fidelity Investments). Moderating was Mike Gamson (SVP, Global Solutions, LinkedIn).

The conversation onstage wove through big topics like how social media has transformed relationships, especially between advisors and clients, and it zeroed in specifically on what organizations should be looking for when they begin defining social business ROI.
Here are some of our favorite tweets sent out during the panel:!/lewisgoldman/status/200609202895458305!/heatherAtaylor/status/200608247915356161!/m_aarti/status/200607414213541888!/m_aarti/status/200606673667235841!/m_aarti/status/200603825931952128!/JoyceMSullivan/status/200602968549105665!/theROSEsocial/status/200602224420864000!/MathewZimmer/status/200601588321091585!/AdsOnLinkedIn/status/200601048140873728!/heatherAtaylor/status/200600642035793920!/kimberlyjohns/status/200600641083686912!/iraa/status/200596749172228097!/greggweiss/status/200596677059555330!/sanhenriques/status/200595044053422081!/bklynisbetter/status/200594913354715136

Ronny Kerr

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