Introducing the Social Media Executive Roundtable series
October 13, 2011
Knowing that social media is transforming marketing from the ground up is only half the battle. But what about the other half? What about actually executing on that knowledge?
Even though 82% of chief marketing officers say they plan to increase their social media use over the next 3-5 years, over 50% of them admit that they are underprepared to carry out that task, according to a new IBM study published in Reuters. The study brings attention to the fact that, though CMOs are perfectly aware of the changing marketing landscape, they are struggling to figure out exactly how to address that change.
As evidence of this, the study also found that only 26% of CMOs are currently tracking blogs, 42% are tracking third-party reviews, and 48% are tracking consumer reviews. These days, if you’re not staying on top of what the Web is saying about your brand, then you’re not doing your job as a marketer.
Hearsay Social not only understands the secret power of social media, but also how you and your business’ CMOs can best take advantage of that rapidly flourishing power. And we want to share our secrets with you.
That’s why this evening Hearsay Social is hosting a Social Media Executive Roundtable dinner, bringing together marketing executives from several top-tier retail, financial, and insurance companies to discuss the blooming social media enterprise.
The highlight of the evening will feature a panel of experts including Emily White (Sr. Director of Local, Facebook), Scott Roberts (Head of Monetization Business Development, LinkedIn), and Ryon Harms (Director of Social Media, Farmers Insurance) in a conversation moderated by Clara Shih (CEO and founder of Hearsay Social).
Tonight’s roundtable is going down in San Francisco, but it’s just the first of many, with upcoming events slated in Chicago, New York and other major cities.
Stay tuned for a recap of tonight’s event in the coming days.