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Don't have 25 fans? Don't worry – vanity URLs now available for all Facebook Business Pages!

Goodbye long, numerical, hard-to-remember Facebook Page URLs. Hello short, unique brand-identifiable URLs!
URL stands for Uniform Resource Locator. Typing in Facebook.com takes you to Facebook’s homepage. Facebook assigns each user a series of numbers and letters following the “.com” that creates a unique URL (i.e. facebook.com/people/100000929151942). By typing in that series of numbers and letters, you can access a user’s personal profile. This is still true today.
But back in 2009, Facebook gave personal  users the option to create  “vanity URLs” of their choosing (i.e. facebook.com/kate.keene). This made it easiest to find and share one’s profile without searching from inside the platform. Businesses quickly followed suit and created vanity URLs for their Business Pages (i.e. facebook.com/hearsaysocial). However, to create a custom URL, you needed at least 25 “likes” on your Business Page.
The 25-fan hurdle is a thing of the past! Last week Facebook made it possible to customize Page URLs  regardless of the number of fans the Page has. Now, businesses can immediately create a unique URL and promote the URL through marketing communications, their website, and across social media. This means a more accurate and elegant URL of your choosing to consistently reinforce your brand.

A few things to remember:
  • Choose a username that is straightforward, related to your brand, and easy to remember
  • Usernames can only contain alphanumeric characters and must contain at least one letter
  • Usernames cannot be changed once you set your unique URL – think about what to name your Page
Creating your new URL is easy – here’s how:

1. Go to facebook.com/username
Facebook Username Step 1
 
2. Carefully enter your desired username. Confer with colleagues if you don’t know what to name your Page. A window will appear to let you know if your desired username is available.
Facebook Username Step 2
 
3. Click confirm, and your unique username will be confirmed. Direct your fans to this new URL!
Facebook Username Step 3
 
That’s all it takes! Now spread the word about your custom URL by adding it to your website, email signature, business cards, and marketing materials.

Kate Kittredge

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