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Upcoming events with Clara Shih

Clara Shih Speaking EngagementJoin Hearsay Social CEO Clara Shih at a these great marketing conferences this fall. There’s still time to register for a few of them so check them out and we hope to see you there! If you’re attending, leave us a comment and we’ll be sure to bring you a signed copy of Clara’s book, The Facebook Era. Dreamforce
Thursday, September 1, 2011
1:15pm – 2:15pm
San Francisco, CA
Facebook 101: Maximizing Your Time & Money
Whether you are getting your company started on Facebook, or need to overhaul your existing strategy, this is the session to attend! Marcus Nelson, Director of Social Media at Salesforce, and Clara Shih, CEO of Hearsay Social, will run through Facebook marketing 101, including why people share, how to develop a content strategy, Facebook advertising, Fan and Branded pages, how EdgeRank affects your postings, how to take advantage of geo-specific posts, and much more. Come learn why 96% of visitors never return to your fan page, and what you can do about it!

Inbound Marketing Summit
Wednesday, September 14, 2011
1:30pm – 2:00pm
Boston, MA
7 Habits of Highly Effective Facebook-era Marketers
2010 was about social media strategy. 2011 is all about execution. Using compelling case study data from some of the nation’s largest and most diverse brands, Clara Shih walks through the 7 habits of highly successful Facebook-era marketers.
1. Going where the customers are already spending time, like Facebook
2. Listening to what is being said about your company, industry, and competitors
3. Engaging audiences with timely, relevant content and memorable campaigns
4. Measuring impact on the bottom line while developing new metrics for the Facebook era
5. Scaling through crowdsourcing and automation
6. Integrating social efforts with existing campaigns, systems, and processes
7. Partnering cross-functionally and knowing when to engage IT, legal, compliance, customer support, etc.
In this session, Ms. Shih draws upon her experiences as a bestselling author and entrepreneur to guide attendees through real world examples that demonstrate these seven habits, why they work, and how to implement them to elevate their own brands. This session gives attendees actionable ideas about what to do – and what not to do – to begin executing a social media strategy that becomes part of their business’ DNA.
Get 50% off your registration with promo code IMSLINK

Social Retail Summit
Thursday, September 15, 2011
5:30pm – 6:00pm
New York, NY
The 7 Habits of Highly Effective Facebook Marketers
Using compelling case study data from some of the nation’s largest and most diverse retail brands, bestselling author and entrepreneur, Clara Shih, walks through the 7 Habits of Highly Succesful Retail Marketers in the Facebook Era. She uses real-world examples to showcase these habits and how they work best for retailers within the rapidly evolving social media landscape.

Financial Markets World: Social Media in Financial Services – Opportunities, Compliance & Technology
Wednesday, September 21, 2011
12:15pm – 12:45pm
New York, NY
Winning with Social Media
How to address compliance and create lasting value in the Facebook Era.

Direct Marketing Association: DMA 2011
Wednesday, October 5, 2011
11:15am – 12:15pm
Boston, MA
Marketing’s Next Wave and Internet Trends
Clara will be joined by Evan Cohen, General Manager of Foursquare, Dan Cathy, President & COO of Chick-fil-A, and Lauren Vargas, Director of Community at Radian6 for an executive roundtable.
photo credit: Alex Dunne


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