Hearsay Social scales to thousands of agents at State Farm Insurance
June 8, 2011
Mashable’s Anthony O’Donnell spoke with State Farm’s Janet Shoemaker and Kelly Thul about the insurance company’s social media strategy – and specifically its use of Hearsay Social. As the insurance industry is regulated by state insurance commissioners, agents face compliance challenges. The 3,400 State Farm agents using Hearsay Social’s platform (now up to over 6,700) receive localized content to post to their pages from the corporate office, can manage fan relationships, and have a consolidated view of their Facebook and Twitter accounts – all while remaining compliant.
Thanks for kind words, Janet and Kelly!
The full article can be found here.