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Webinar: "5 Steps to Hitting a Home Run on Facebook"

Last week, I had the honor of leading a webinar, “5 Steps to Hitting a Home Run on Facebook,” taped live from Facebook headquarters in Palo Alto, California. I’m told this is the first time a non-Facebook employee had been invited to do so, and I was thrilled to be a part of it.
This webinar highlights the most recent features, trends, and use cases by businesses on Facebook to attract and retain customers. During the first half, I walk through the 5 steps for business success. In the second half, I moderate a Q&A panel featuring James Peregrino (Farmers Insurance Agency Owner) and Amit Shah (Director of Online Marketing, 1-800-FLOWERS.COM). They provide a nice diversity of perspectives on the business value of Facebook for organizations large and small.
The recorded webinar is available here as well as on the Facebook Live channel.

Watch live streaming video from facebookeducation at

Clara Shih

A pioneer in the social media industry, Clara developed the first social business application in 2007. Her latest book, The Social Business Imperative, is a Wall Street Journal-featured bestseller. She is a member of the Starbucks board of directors.

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