This week Clara Shih (CEO), Dr. Robert Ellis (Former SVP of Technology Innovation at Bank of America), and I co-presented at the Securities Industry and Financial Markets Association’s (SIFMA) Annual Operations Conference and Exhibit in Boca Raton, Florida. Per the request of several attendees, our deck is provided below:
The session, titled Operations Professionals and Social Media: Compliance Hurdles and Value Added for Financial Services Companies, advised financial firms on how non-customer-facing employees can use social media for personal, professional, and company gain. We also focused on the intersection of FINRA Notice 10-06 on social media and FINRA Notice 10-25, a proposal to create a new licensing and registration category for securities firms’ back office workers. The idea has gained steam in the wake of the Bernie Madoff scandal.
Since our session competed with a lot of interesting goings-on (including one called FINRA Operations Professional Registration that I would have loved to attend, and golf), we were delighted to receive such an enthusiastic audience packed with ops execs from top financial services organizations like Charles Schwab, JPMorgan Securities, Raymond James, EDGAR, and SIFMA itself. True to form, Clara began the presentation by asking audience members to introduce themselves and explain what they hoped to get out of the session. Questions centered around the responsibility of firms to monitor and archive social media messages posted from home computers and mobile devices, NASD Rule 2210 (pre-approval of static content), LinkedIn’s role as a hybrid personal and professional networking site, and the rollout status of top firms’ social media initiatives.
Following our panel presentation, we moved to the main exhibition hall where Clara took off her regulatory hat and put on her Tony Robbins hat. For her second presentation of the day, she delivered a talk called Everything You Wanted to Know about Social Media…but Were Afraid to Ask Your Children. Her lively session illustrated the way that social media has changed communication, and how to use Facebook, Twitter, and LinkedIn for networking, strengthening current relationships, and becoming an influencer in industry online communications. The line stretching across the exhibition stage for Clara’s subsequent book signing was flattering indeed.
Many thanks to SIFMA for the stimulating sessions, engaging dialogue, and warm reception.